Viva Magenta! The Hottest Pink Color Trend for 2023 & How To Wear It

Magenta AKA hot pink was a big fashion color trend in 2022 but is it still in style for 2023? Here’s what you need to know about everything from Viva Magenta to pastel pink

Viva magenta, hot pink and fuchsia are definitely still in fashion and one of the biggest color trends for 2023. A couple of fashion editors are moving towards softer pinks which are also trending. However, if the runway shows like Versace, Prabal Gurung, Giambattista Valli, Del Core and the Valentino Pink PP Collection are anything to go by I’m going to say that’s it’s most definitely the bright pinks and magentas that are the biggest fashion color trend for 2023. Magenta wasn’t just all over the Spring Summer 2023 fashion shows but Pantone announced ‘Viva Magenta’ as their 2023 color of the year. There’s also the upcoming Barbie movie to consider and we all know how heavily movies and pop culture influences our fashion trends. With Barbiecore already being a big fashion trend. So yes, hot pink is here to stay for 2023 and I couldn’t be happier.

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I’ve been all over the hot pink color trend since it first started. It’s called dopamine dressing for a reason and there’s a lot to be said for the power of color to change your mood and color pyschology. So whether you fully embrace Barbiecore or just add a magenta bag or pair of shoes to your look, you’ll be right on trend for 2023.

However, it’s not just hot pink hogging center stage. Ballet pink and softer pastel pinks were a big part of the 2023 runway shows and are also a nail color trend for 2023. Who What Wear is one of the fashion editors moving from magenta to pastels.

Some people may come for me for saying this because fuchsia is still very much a hot color…but super-saturated colors have never truly been my thing. I’ll personally be skipping bright pinks in favor of the softer ballet pink shades I saw plenty of throughout the S/S 23 collections.

Who What Wear

barbie dress pink womens glamour gains

So if bright pinks too much for you, opt for one of these paler hues or style a neutral shade, pastels, pale grey or pretty blue with a fuchsia piece. It’s one of those colors that also works really well for statement evening wear.

Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor…descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration…


What’s the difference between hot pink and Pantone Viva Magenta

Viva magenta isn’t quite the same as fuchsia or hot pink. It’s more of a neutral crimson red tone that’s a balance between warm and cool which means it suits most people.

This structured magenta pink mini dress is a Revolve best seller and top of my wishlist. It’d be super cute for Valentine’s Day.

Grab any one of these pink dresses, matching coord sets, separates, bags or shoes to instantly update your look with this 2023 color trend. I tend to go for magenta year round and then pale pinks for when I’m tanned so that it doesn’t wash me out. It’s kind of taken over my entire wardrobe as I love monochromatic fuchsia looks, it’s taken over from red for power dressing for me.

See Also

bag trends summer 2023 fashion blogger Balenciaga

The best Viva magenta, fuchsia and hot pink dresses to wear in 2023

From designer to luxe for less these viva magenta and bright pink dresses check off this 2023 color trend in the most fashion forward way.

The best pale & pastel pink dresses & accessories to wear in 2023

Soft, feminine styles, bags and heels to wear the pink color trend in a more subdued way. Whether you’re dressing for the day or a special occasion, there’s a designer or more affordable pink outfit for all budgets.

Valentino Pink PP collection

Valentino’s Pink PP collection is one of the most extensive designer collections to shop for hot pink. It’s so chic and fashion forward it deserved it’s own section. As much hot pink as I have in my closet, I’m still really tempted by Valentino Garavani’s pink crystal bag.


More ways to wear pink in 2023

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