Heart Media Group today announced the launch in Singapore and Malaysia in March 2023 of two new international editions of the global fashion brand GRAZIA.
Present in all major fashion and luxury markets, GRAZIA is the first 100 per cent Italian fashion magazine to have exported its successful formula worldwide, from Italy to China. The Mondadori Group brand, which now counts 21 editions worldwide in 23 countries, reaches a global audience of 15 million readers, 45 million unique users and over 30 million followers on social media.
Singapore and Malaysia are both vibrant fashion hubs within Southeast Asia, boasting large economies and a growing luxury and fashion-savvy clientele. GRAZIA, born in Italy in 1938, will use its authority and influence to offer readers in both countries a new lens across the fields of fashion, jewels, watches, beauty, lifestyle and culture.
“The GRAZIA winning formula, which combines the authoritativeness of content with upscale and contemporary positioning, responds not only to the needs of readers but also to the interests of advertising clients from the world of luxury in these territories” said Daniela Sola, managing director International Business Mondadori Media.
“We are thrilled to announce the launch of both GRAZIA Singapore and GRAZIA Malaysia this coming March 2023. With a unique Italian flair, GRAZIA will prove an immediate success in both markets. The experienced teams of both editions know what readers are expecting in terms of both straight-forward information as well as inspiration and guidance” commented Olivier Burlot, CEO of Heart Media Group.
Olivier Burlot added, “The editorial mission of GRAZIA in both Singapore and Malaysia will focus on a blend of local and international content and the elevation of Southeast Asian fashion and design talents. GRAZIA Singapore and GRAZIA Malaysia will set themselves apart from the competitive set, and develop their own unique identity as a daring, innovative and sophisticated representative of the worldwide brand”.
GRAZIA Singapore and GRAZIA Malaysia aim at becoming the most influential guides to fashion, with a mission of crafting impactful visual storytelling to empower and inspire women. Its editorial will focus on a blend of local and international content and the elevation of local fashion and design talent.
GRAZIA Singapore and GRAZIA Malaysia will launch in March 2023 with both an English-language print issue, a website and presences on all relevant social media platforms.
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