Hearst Magazines International today announced the relaunch of Esquire Singapore under a multi-year, multi-platform licensing agreement with Heart Media Group, re-establishing Esquire as one of the largest international men’s fashion and lifestyle media brands in Singapore. The announcement was made by Hearst Magazines International President Jonathan Wright and CEO of Heart Media Group Olivier Burlot.
“I look forward to partnering with Heart Media as we reintroduce this iconic brand to the important Singapore market,” Wright said. “I am confident that Esquire’s unique point of view, high-quality journalism and best-in-class fashion and lifestyle content will resonate with millions of men who aspire to be the best version of themselves.”
Building on the success of its international counterparts, Esquire Singapore will be a leading lifestyle resource for men. Wilson Lim, an established and versatile media professional, has been named editor-in-chief and will have oversight of content strategy and development across the brand’s platforms, including print, digital, social and live events.
“We are excited to bring Esquire Singapore into our portfolio, enabling us to expand Heart Media’s offerings and meet the market demand for an international and high-quality brand aimed specifically at men,” said Burlot. “We will create content across print and digital and — by leveraging our extensive database of our audience in Singapore — offer plenty of unique and engaging event opportunities for our brand partners.”
Producing the highest-quality lifestyle and fashion content, Esquire Singapore will further enrich the consumer experience with a host of daily-updated multimedia channels on Style, Lifestyle, Watches, Food & Drinks, Machines, People and Esquire TV. Esquire Singapore’s online presence will share the signature brand essence and motif of its U.S. counterpart Esquire.com, while infusing global content with a local flair. Esquiresg.com will be powered by a multi-talented editorial team that will produce daily lifestyle and fashion news, reviews, tips, how-to guides and interviews through contemporary language, videos, photos, infographics and images.
“Esquire Singapore is for modern men who value sustainability, quality and style, and appreciate the finer things in life,” said Lim. “We are focused on scaling a multi-channel brand and have attracted top talent from across the industry to help us usher in the newest chapter of this iconic brand.”
“Wilson’s experience and deep understanding of the men’s market in Singapore will surely take this venerable brand to new heights of success in the market,” said Kim St. Clair Bodden, senior vice president of editorial and brand director of Hearst Magazines International. “We are delighted to have him at the helm and welcome him as editor-in-chief.”
The first issue of Esquire Singapore launched under Heart Media will be the June 2023 issue.
Esquire Singapore has been the most-awarded magazine brand in Singapore. Since launching in August 2012, it has won a plethora of accolades, including; 42 Media Publishers Association of Singapore Awards across multiple categories including Editor of the Year; Cover of the Year; Event of the Year; and Conference of the Year. In addition to MPAS, Esquire Singapore also won two design awards at the Asian Media Awards and two wins at the SOPA awards and silver at the Spark Awards.
About Hearst Magazines International
Hearst Magazines International, a unit of Hearst Magazines, encompasses more than 200 editions and 175 websites around the world. Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms with its print and digital assets reaching 155.2 million readers and site visitors each month — including 59 per cent of all millennials and 52 per cent of all Gen Z adults over the age of 18 [Source: 2022 comScore Multi-Platform © MRI-Simmons (12-22/F22)].
Esquire creates engaging conversations that drive the culture with a unique mix of intellectual showmanship, hilarity, impeccable style, visual punch and extraordinary writing. Over its 90 years, Esquire has won 26 National Magazine Awards. Esquire.com has an audience of 15 million (comScore, Dec. 2021). In addition to its U.S. flagship, Esquire publishes 19 editions around the world. Esquire is published by Hearst Magazines, whose portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms.
About Heart Media Group
Heart Media Group established in Singapore in 1997 produces Digital Media, Print Media and Events reaching Affluent Consumers and HNWI across Asia. Heart Media’s forte is in Fashion, Beauty, Watches, Supercars, Yachts, Art and Real Estate. Over 460 Brands trust the Heart Media digital and print platform on a regular basis, including the biggest names in luxury and high-end lifestyle. With Offices, Databases and a Presence in Singapore, Kuala Lumpur, Saigon, Bangkok, Jakarta, Hong Kong and Shanghai, Heart Media is regarded as one of Asia’s most influential Media House when speaking directly to affluent consumers (all media combined, the monthly reach exceeds 3.2M Consumers). www.heart-media.com