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Amazon Prime Day 2023 is finally here, and there are tons of trendy markdowns to stock your dream summer wardrobe. Today and tomorrow, you can shop everything from summer handbags, summer pants, cute summer sandals, and tons more top-rated and stylish Amazon summer clothing. Plus, you can count on super speedy Amazon Prime shipping, so you pack your new picks for vacation or style them for fun in the sun.
It’s the perfect time to load up your shopping cart, because you won’t find major markdowns on outfit basics, statement pieces, and top-rated accessories any other time of year. Prime Day’s limited-time low prices make it much easier to justify three versions of your favorite flattering swimsuit or swim cover-up — and, while you’re at it, why not throw in a cute beach bag to complete the sunny ensemble? The shopping extravaganza is also a great opportunity to look ahead and begin building your transitional wardrobe for fall with discounted Amazon jeans, cozy Amazon sweaters, and trendy one-shoulder tops you can wear on cool summer nights.
Amazon has an overwhelming amount of limited-time price drops on chic apparel items to choose from, so we’ve done the hard work for you and sifted through tens of millions of trendy Amazon apparel and accessories to de-stress your shopping spree. Scroll below to discover the best deals on top Amazon bestsellers to shop below they sell out throughout the shopping event and make sure to return to this page regularly, as we’ll be adding more product picks new deals roll in. And if you’re not an Amazon Prime member, sign up for a free 30-day trial to get all the deals and discounts.
How We Selected The Best Amazon Prime Day Fashion Deals
WWD’s editors have carefully curated all Amazon product selections featured using our expansive brand knowledge and thorough research. In the days leading up to the shopping event, we regularly tracked Amazon deals, viral style trends, and Amazon bestsellers to find these high-quality, long-lasting items at the best discounts available. Our editors cross-checked the top-rated fashion items with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts. We paid special attention to fabrication, fit, style, and overall product quality to select these top Amazon Prime Day buys, and compared hundreds of Amazon product reviews and ratings to recommend Amazon’s most-loved apparel and accessory offerings. The majority of our picks are Prime Day exclusives, but we also included some Amazon fashion deals that happen to be available during Prime Day.
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The Top 5 Fashion Prime Deals for 2023
Best Amazon Luxury Store Prime Day Deals
Savvy shoppers, rejoice! As part of Amazon Prime Day, Amazon’s Luxury Store has up to 50 percent off deals on ready-to-wear pieces and fashion accessories, including designer shoes, belts, and other must-haves from luxury labels like Giuseppe Zanotti, Oscar de La Renta, Ellie Saab, and Sergio Hudson. To get you started, we curated a list of Amazon Prime Day luxury items to shop with major savings.
Giuseppe Zanotti Keziaa Sandals
Sleek black sandals are always a smart investment. Get your hands on these Giuseppe Zanotti Keziaa Sandals for 50 percent off before they sell out.
Oscar de la Renta Tutti Frutti Cuff Earrings
These Oscar de la Renta Tutti Frutti ear cuffs add some unexpected sparkle to both daytime and evening looks.
Giuseppe Zanotti Aude Plexi Sandals
Sergio Hudson Signature Belt
You may lust after bags and shoes, but there’s no denying that the humble belt is an indispensable part of any fashion fan’s wardrobe. Sergio Hudson’s Signature Belt with its leopard print and bold gold buckle is a timeless accessory for any fashionista who favors a bold look.
Altuzarra Adaia Top
Nothing says summer like this Altuzarra knit cropped top in a gorgeous pale purple hue.
Giuseppe Zanotti Virgyn Pumps
Whether you’re heading to work or drinks with friends, these Barbiecore Virgyn Pumps add the perfect finishing touch to your wardrobe of black and neutrals.
Best Barbiecore shoes
Altuzarra Canvas Tote
Adriana Degreas Montaigne Cut-Out Midi Dress
Aquazzura Bow Tie Plexi Pump 105
Aquazzura Love Carnation Sandal 105
Aquazzura‘s masterfully-crafted slingback sandals feature satin fabric in a carnation flower design. Real flowers may only last a couple of weeks, but these stunning heels will be a staple in your shoe rotation for years to come.
Best Prime Day Accessories Deals
Amazon always has a vast assortment of on-trend accessories, but we’ve never seen deals this good on best-selling sunglasses, minimalist jewelry, and sun hats. Complete the look with these top Prime Day finds.
Adidas Women’s Saturday Relaxed Adjustable Cap
The humble baseball cap is 2023’s biggest accesory — and for good reason. Just look at Adidas’ Saturday Relaxed Adjustable Cap. It’s practical for shielding your face from the sun, yet versatile enough to pair with activewear, loungewear, or denim.
Tory Burch Women’s Fleming Matte Chain Wallet
With over 9 million views on TikTok, Tory Burch’s Fleming bag is a must-have. It’s small and compact for everyday wear. Plus, it features a plush quilted texture and a chain strap that pairs with practically anything in your wardrobe.
Madewell Women’s Transport Tote
Crochet clothing, even handbags, have become one of the biggest trends for summer 2023. Madewell’s Transport Tote is available in this fun Barbie-approved colorway with 20 percent off in savings.
Charmking Compression Socks
- #1 Best Seller in Women’s Compression Socks
If you experience swelling in your legs and feet, we recommend Amazon’s bestselling compression socks by Charmking. Whether catching a flight or running errands, we recommend letting them stand out with an oversized hoodie, biker shorts, and chunky sneakers.
Sojo’s cat-eye shades have a modern, angular shape to them that elevates your summer wardrobe basics.
Inicat Small Sling Bag
Keep your iPhone and other small essentials close with Inicat’s Sling Bag. It’s a sleek solution when you don’t want to lug a shoulder bag for daytime adventures.
Best Prime Day Dress Deals
Amazon’s Prime Day has great deals for every dress style you can imagine. You can shop trendy T-shirt and tank dresses, linen dresses, beach dresses, shirt dresses, work dresses, sweet puff-sleeve dresses, and sexy sundresses with jaw-dropping discounts. You can even snag formal gowns and wedding guest dresses with affordable price tags that’ll make you look like a million bucks. Plus, if you’re looking to get a head start on your wardrone for next season, there are plenty of fall dresses on sale to help you save for your next luxury accessory purchase.
ASTR the label Women’s Gaia Dress
This cowl neck style from LA-based ASTR has criss-crossed back straps that can be adjusted to fit your body better.
Vince Women’s V-nk Maxi Slip Dress
Best Prime Day Bra Deals
If you’ve never shopped the best bras on Amazon, now’s your chance to score amazing deals. Prime Day is offering discounts on a wide range of best-selling bra styles, including comfortable bralettes, wireless bras, sports bras, smooth T-shirt bras, and push-up bras from top brands like Victoria’s Secret Pink and Calvin Klein. You can shop for specific levels of support and function, too, including bras for small busts, bras for large busts, strapless bras, and maternity bras.
Related: Best Lingerie on Amazon
Playtex Ultimate Lift Wireless Full-Coverage Bra
This number one bestselling everyday bra is under-$15 and comes with built-in padding that, along with the flexible foam cups, provide the perfect shape and comfort.
Best Prime Day Swimsuit Deals
The best Amazon swimsuit styles are constantly going viral on TikTok, with searches on the app racking up nearly 52 million views. Perfectly timed at the peak of summer, Prime Day is offering deals on every swimsuit style under the sun, including bikini sets, tummy-control one piece swimsuits, flattering tankinis, long-sleeve swimsuits, trendy one-shoulder strap swimsuits, supportive underwire tops, and maternity swimsuits. Before you head to the beach or hop on a plane for your next vacation, stock up on these best-sellers for less.
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Tashehe Triangle Thong Bikini Set
Best Prime Day Denim Deals
It’s prime time to stock up on top-rated wardrobe basics during Prime Day, and Amazon’s discounted jeans selection does not disappoint. You can grab bestselling styles from the top denim brands like Levi’s, Lucky Brand, Lee, and Guess for crazy-low prices. You can shop a variety of flattering fits like high-waisted jeans, jeans for curvy women, wide-leg jeans, flared jeans, white jeans, and so much more.
Levi’s Women’s 501 Original Shorts
- #1 Best Seller in Women’s Denim Shorts
Best Prime Day Activewear Deals
TikTok is obsessed with Amazon activewear, from ribbed bra tops to comfortable leggings, with over 139 million user searches. There are so many athletic apparel items with impressive price drops for Prime Day, whether you prefer to play in biker shorts, tennis skirts and skorts, workout leggings, or bodysuit rompers. There’s no better motivation to get moving than a brand new selection of workout clothes and Prime Day’s the ideal time to snag your favorite styles from top-rated brands like Adidas, Automet, and more.
Best Prime Day Blouses and Tops Deals
Amazon has an infinite amount of stylish women’s T-shirts, tops, and blouses to shop during Prime Day. You can snag deals on easy basics like white tank top multipacks, form-fitting bodysuit tops, or sweet satin blouses you can wear to both work or play. These bestsellers lend themselves to an array of layering options to inspire your styling through summer and fall, from breezy cotton-linen button-downs to asymmetrical knit tops.
Hanes Women’s Perfect-T
If there’s one thing you buy from this Amazon Prime Day 2023 shopping guide, make it Hanes’ Perfect-T. This everyday basic is priced at less than $7.
Loveshackfancy Anorette Blouse
A feminine lace blouse provides the perfect contrast to rugged denim. Make sure to check out Loveshackfancy’s Anorette Blouse if you’re in need of one.
Best Prime Day Pants and Skirts Deals
If you’re looking to refresh your selection of comfortable pants and skirts, Prime Day is a great time to try out new styles. You can find stellar deals on best-selling trouser pants, cozy sweatpants, supportive maternity pants, and even leather pants. You can also find steals across all kinds of skirt styles, from sexy mini skirts, chic midi skirts, and flowy maxi skirts.
When is Amazon Prime Day 2023?
Prime Day is an exclusive period of limited-time price markdowns on tons of products across Amazon, including stylish apparel and accessories. Prime Day only occurs twice per year, with one event in the fall and another during the summer. Prime Day for summer 2023 starts today on July 11 and lasts through tomorrow, July 12. Jump on these rare deals right now before they sell out, because millions of shoppers will be coveting best-selling fashion items in the early hours of the shopping event.
Do I Need To Be a Prime Member to Shop on Amazon Prime Day?
While anyone can shop flash style deals on Amazon any day of the week, Prime Day features exclusive sales that are only available for Prime members. These unique markdowns seamlessly combine with Amazon Prime’s free or discounted delivery fees, so whichever summer fashion items you order at a lower price, you can rely on them to meet you at your in less than a few days. If you want to enjoy the Prime Day discounts but don’t already have an Amazon Prime account, you can still gain access to Prime Day deals by enrolling in an Amazon Prime free trial, which will last for 30 days starting from the day of your sign-up. Of course, you can also create a permanent Amazon Prime account to ensure your entry on both Prime Days throughout the year, catch exclusive daily discounts, and get fast, free delivery on tens of millions of products that catch your eye throughout the year. It also grants you access to same-day delivery options and free deliver to Amazon lockers in your city.
Is Amazon Prime Day the Best Day to Shop Fashion Deals?
Amazon Prime Day only comes around twice a year, with the first event of 2023 happening right now in July. There’s no better time to snag clothing deals on must-have summer fashion items and marked down Amazon new releases. If you’re wardrobe needs an update on anything from fashion dress, chic tote bags, or comfortable sandals, Amazon Prime Day is your one-stop-shop for the best sales of the season. You can also get a refresh on items you haven’t purchased since last year, like flattering bikinis, easy white T-shirts, and essential sunglasses. The deals are especially helpful if you’re shopping for a wedding guest dress as you look forward to upcoming ceremonies or planning outfits for your next getaway. It’s a great time to stock up on fall and winter essentials too, like straight-leg jeans and timeless designer handbags.
What Clothing Deals Can Shoppers Expect From Amazon’s Prime Day Event?
Prime Day is an ideal time to shop because there are incredible price drops on brands and pieces that we rarely see at a discount. You’ll find fashion deals on everything you can imagine — including trendy slip dresses, crossbody bags, comfortable wedding heels, and lightweight basics. The sale spans across women and men’s apparel too, so everyone can shop Amazon Prime Day deals for the summer. Amazon’s also made shopping easier than ever before, because customers can use Amazon’s Virtual Try-On feature to help visualize how the styles will look on you before adding them to your cart.
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Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed Amazon product selections.
Meet The Author
Nikki Chwatt is the Style Commerce Editor for Footwear News and WWD, where she writes and edits shopping stories on celebrity style, the latest fashion trends, and new shoe releases. Before joining Footwear News, Chwatt wrote for publications, including Editorialist. In her spare time, Chwatt can be found scouring the internet for the best Amazon deals. Chwatt has updated this story with even more Amazon Prime Day clothing deals for 2023.
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, and footwear product categories. Cigliano regularly searches for the best Amazon deals and TikTok product trends for WWD readers to invest in the best fashion and beauty items of 2023. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in editorial publications including Elite Daily and CR Fashion Book. Cigliano has covered and curated the best Amazon shopping deals for several years, across fashion, beauty, home, and viral trends. Learn more about us here.