K-pop idols are gaining more attention these days as announcements of new brand ambassadors at various luxury fashion houses grabbed headlines in the industry. Starting with Jimin from BTS as Dior’s latest brand ambassador to fellow groupmate Suga at Valentino and Big Bang’s Taeyang new role at Givenchy, luxury brands are cashing in on the growing fame of these South Korean artistes. In a similar vein, Bvlgari and Blackpink’s Lisa has announced a new collaboration, the Bvlgari Bvlgari x Lisa Limited Edition watch.
The timepieces are available in a 23 mm-diameter and 33 mm-diameter steel case. Other than steel, the watch is also crafted in 18K rose gold with a “BVLGARI BVLGARI” engraved bezel. Its dial features a sunray pattern that changes its colours from green to blue and purple, depending on how the light interplays with the watch face or when viewed at different angles by the wearer. The versatility of hues is akin to the different façades of Lisa, from being a singer to a rapper and muse for Celine.
Apart from being a skilled timepiece maker, Bvlgari is an iconic jewellery brand with a long history. Hence, surrounding the dials are 12 diamonds that act as hour markers and these gemstones are swept over by two rose gold hands. Furthermore, the rose gold crown is affixed with a cabochon-cut rubellite — one of the brand’s emblematic signatures. Powering this exquisite timepiece is a quartz movement.
On the closed caseback shows the engraving of the Swiss Alpine flower, the edelweiss, which is also Lisa’s favourite flower. “For my first collaboration with Bulgari, I chose my favourite flower, the edelweiss and designed the sketch with ‘L’ initial in the middle of the back case,” the multi-hyphenate shares of her inspiration in a caption on Instagram. In addition to being Lisa’s favourite colour, the edelweiss is also a homage to Bvlgari’s watchmaking manufactures in Switzerland.
The Bvlgari Bvlgari x Lisa Limited Edition is issued in a limited series of 700 for the 33 mm-diameter and 300 for the 23 mm-diameter model.
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