Anniversary edition  – Permanent Style


Five years ago, in 2018, we began the PS awards series by asking about favourite brands, shops and stylists. 

This year I’d like to invite everyone to do the same, but actively reflect on how things have changed in the past five years. 

Five years is a fairly long time in clothing anyway, but I feel like Covid has accelerated all trends, bringing about some fairly fundamental changes in working practices, and perhaps how people view their lifestyles too. 

So I’d be interested to hear which brand’s products really resonate with you right now; which styling you find most inspiring (from a brand or a person); which shop has given you the best experience; and which artisan you see yourself using going forward. 

As in previous years, please enter your nominations in the comments below. 

You can enter something for all categories, or just one. But remember that the most interesting thing for others is often your reasoning and experiences, so please don’t skimp on these. 

In a week I’ll tot them up and write something announcing the results, interviewing ecstatic winners and so on. 

These are the categories. Please remember to let us know how your views have evolved in the past five years. 

1. Best brand
Products, rather than styling, including quality and relevance 

2. Best artisan
What will you continue to have made, by whom, and why

3. Best styling
Who do you find most inspirational now? A brand, a magazine or a social media account 

4. Best customer experience
Which shop or brand deserves recognition? For things like knowledge, advice and product care, rather than just quick shipping



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